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Artist of the Week | friskyRadio

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Artist of the Week | The Electronic Dance Music Scientists that work at the friskyRadio Headquaters, which is based in an undisclosed location, pick one artist, record label, or anything that they fancy each week to feature on the site. This Artist is carefully chosen and must meet certain strict guidelines to be featured. All this translates to one truely exceptional show that you know will rock your socks off. Tune in every Tuesday at 11AM PST and prepare to be blown away!

MADOKA

New York-based Mark Venneri has been developing a distinct vision of his musical future since he was first introduced to the underground at a warehouse party in Philadelphia in early 1991. It was just a matter of time before he strengthened his love for the powerful music he heard every weekend and decided to try his hand as a DJ, and eventually, as a producer.

Mark spent nearly a year refining the quality of his music and crafting the new direction of his original sound. He materialized his ideas by the spring of 2001, and the creative restructuring resulted in his initial body of work entitled MyCity EP.

His next batch of songs was quickly picked up by some major labels. "Cabaret" was licensed to Vapourized Volume 3 and was signed to Dutch label Deep Records along with the single "If We Begin". "Slightly Forward" followed, and was handed over to SAW Recordings under the exclusive Akodama name. The single was released to critical acclaim in spring 2002, and the Trendroid remix was licensed to Kinetic for their sixth installment of the Transport series.

During this time, Mark was also thrilled to accept what he considered to be the opportunity of a lifetime for his own Private Reality imprint. In early 2002, he announced an agreement with Andy Jarrod, Director of 3 Beat Label Management, encompassing the manufacturing, distribution and promotional details of future releases and becoming part of the group.s impressive stable of leading labels. Although Mark officially announced the creation of Private Reality back in 1998, and already managed to independently distribute 500 units of his debut EP entitled "Confessions of a DJ", he was excited to write a new chapter in his label.s ongoing saga. In the last few years as Director, Mark has successfully managed to expand the label.s roster, attracting some of the freshest international talent such as Roel, Clubbervision, Satoshi Fumi and Bart van Wissen.

In 2004, Madoka.s .Plataforma. (Release Elements) was licensed to Kazell.s Driven, while both "Altered" (ShineMusic) and "Afterburner" (Private Reality) scored a spot on Max Graham.s Shine compilation. His previously unreleased remixes "First Class, Free Drinks Rub" breaks mix of Matthew Dekay's "If I Could Fly" (Deep Records) and the dub version of Powerplant's "Turn It Into Gold" (Deep Records) were also featured on Steve Gerrard's Thinking Out Loud (Nascent) compilation. More recently, "Altered" has also appeared on DJ19's Addictive Asia: Gate2 (S2S Pte Ltd.) DJ Mix.

Building on the initial excitement of reworking Automagic.s .I.ll Be Here. (Definity Records) and .If I Could Fly. in early years, Madoka continues to establish production credibility. His 2005 interpretations of Clubbervision's "Paz" (Private Reality) and "Saturation Generation" mixes of Brahma's "Submerged" (Babylon Records) have equally strengthened his reputation for turning out solid remix packages. He also introduced his break-beat talent with mixes of Blue Room Project.s .5B. (Hunya Munya) and 2004.s "Turn It Into Gold".

2005 also marked Madoka.s return to the DJ arena. Booking some of his first international gigs in Tokyo (Tri-Bute), Turkey (Faces) and New York City (Table 50), he is constantly crafting his superb, saturated sound for each new performance.

Finally, in October 2004, he launched his download-exclusive label called Metamotional Music. Named after his critically-acclaimed masterpiece on Deep Focus. Created and branded apart from Private Reality, the label is currently only distributed via Beatport. The digital imprint has already featured his dark, dirty and twisted monsters "MTTM (Madoka's Tribute to Mazzo Mix)" and "Arena" as well as the recently massive "Drift" complete with the mighty newcomer Roel remix.

www.privatereality.com

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